- Combines management theory with blockchain analysis and competition dynamics to dispel the seven most pervasive myths that plague the understanding of blockchain
- Explains an important technological disruption for business leaders and entrepreneurs
- Provides concrete strategic recommendations for banks, fintechs, cloud giants, data behemoths and companies keen to stay at the cutting-edge of tech developments
- Shortlisted by McKinsey and The Financial Times as one of the top three best business book proposal as part of the Bracken Bower prize
Blockchain Babel
The Crypto Craze and the Challenge to Business
Dispel the seven myths that affect our understanding of something that has the potential to disrupt not only the finance industry, but the business world as a whole.
Key features at a glance
EAN: 9780749484163
Edition: 1
Published:
Format: 216x139
224 pages
About the book
WINNER: Independent Press Award 2020 - Technology Category
Blockchain is the technology behind bitcoin and other crypto-currencies. According to Santander, it could save financial institutions $15-20bn a year from 2022 onward. Most experts see an unprecedented potential, but many banks, payment processors and credit card companies fret that bitcoin entrepreneurs could cast a pall over their core business. Whatever the position of blockchain, many voices are shouting from different angles, creating a cacophony of confusion including tech-evangelists, anarcho-libertarians and industry experts. But while everybody in IT and banking seems to have an opinion on the blockchain, there is little systematic research, no strategic analysis. Blockchain Babel is the ultimate guide to the most disruptive technology to have entered the finance industry in recent years.
Blockchain Babel looks at blockchain alongside innovation diffusion, competitive dynamics and management strategy. Shortlisted as one of the three best business book proposals by McKinsey and the Financial Times for the Bracken Bower Prize in 2016, this is a must-read for business leaders and aspiring leaders wanting to grasp blockchain and put it into context and understand the practical implications it may have.
About the authors
Igor Pejic is the Head of Marketing at BNP Paribas PF AT, part of Europe's largest banking group. A former business journalist, the author regularly comments on payments, transactions and the blockchain in the media. He was voted by McKinsey and The Financial Times as one of three finalists in the Bracken Bower Prize with his work on blockchain in 2016, which has resulted in this book.
The blockchain revolution is ushering in a new internet of value that will transform every industry. In Blockchain Babel, Pejic provides a lucid breakdown of blockchain's potential to serve as the foundation of a new digital economy.
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