- Provides an introduction to sales enablement and explains how it has been rapidly transformed by digital technologies
- Features case studies from some of the world's largest companies including Google, Cisco, Salesforce and Xero
- Shows how market-beating organizations have harnessed sales enablement and digital technologies to transform their sales and marketing functions and increase revenue
- Supplies templates and blueprints to illustrate key steps and processes for organizations that want to develop a sales enablement function
Effective Sales Enablement
Achieve sales growth through collaborative sales and marketing
Learn how market-leading companies such as Google, Cisco and Salesforce, have revolutionized their sales and marketing functions through sales enablement, and harness their experience to accelerate your own company's growth
Key features at a glance
EAN: 9780749483647
Edition: 1
Published:
Format: 233x157
256 pages
About the book
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.
Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing
About the authors
Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. Her boutique consulting firm advises companies including Intel, 3M, Sunstar, Insitu, Cisco, and more.
What's different about this book? Pam Didner has been in the marketing and sales trenches and clearly understands what works...and what doesn't. Save yourself some time making mistakes and just get it right the first time by reading this book.
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