- Allows you not only to master the basics, but to customize business English according to your own and your company's values and culture
- Grows your confidence in expressing yourself clearly and with tact, understanding and finesse
- Includes quizzes, activities and worksheets for practical self-study and monitoring progress
- Provides insights and examples from the authors' international experience and their combined understanding of working in different cultures
- Reflects modern business realities, with chapters dedicated to mastering communication on social media
- Online Resources: supplementary video, self-test questions and answers, templates and a case study on going global
Improve Your Global Business English
The Essential Toolkit for Writing and Communicating Across Borders
Improve Your Global Business English will teach you how to communicate more effectively across borders through practical self study and relevant, contextual business situations.
Key features at a glance
EAN: 9780749466138
Edition: 1
Published:
Format: 213x139
256 pages
About the book
In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.
English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.
Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.
Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
About the authors
Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consultancy. In addition to writing articles for Personnel Today, British Airways and CCF magazine, she is the author of the Better Business English series, published by Kogan Page.
Sudakshina Bhattarcharjee is a lecturer at the Institute of Leadership in Kolkata, where she teaches journalism and mass communications for both undergraduate and postgraduate courses. Previous posts include Lecturing for Kingston College of Further Education and The London College. She lives both in India and the UK. www.sudakshinakina.com
Working with English as a global language takes tact, understanding and finesse, which is why Talbot and Bhattacharjee's text is such a useful tool in learning to express yourself in any culture. As you would expect from a text on clear and effective communication, this book manages to be very readable while simultaneously proving hugely instructive for both the non-native speaker wanting to get to grips with global business language, and the native speaker who just needs to brush up on technique.
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