- Explains how to decide on a hypothesis, gather and analyse qualitative and quantitative data and produce a write up with impact
- New to this edition: Discussion of how to collect and analyse secondary data as well as coverage of how ethics and sustainability apply to research methods
- Includes best practice sample literature reviews and write ups, review and reflect boxes, case illustrations and activities to help consolidate student learning
- Online resources: Instructor manual, PowerPoint slides and annotated weblinks
- Packed with international examples to give students a global perspective of research methods as well as guidance on collecting data across geographies