This book is a master piece for those who are familiar and those who discover the world of data. It provides an a la carte framework starting with a (big) data strategy and the supporting aspects such as big data functions, architecture and algorithms. It covers in depth data platforms architectures, its management as well as data governance, data catalogue and all the required security considerations associated to the various data classifications. You will find details of data life cycle management, of various machine learning algorithms and an important chapter covering AI ethics when building and deploying sophisticated algorithms using data. The concepts covered in this book apply to on-premises and in the (public) cloud environments, making this book a must read.