- Identifies what 'good' looks like in Internal Communications through a series of experiences taken from multiple leading companies, including WPP, Pizza Express and BG Groups
- Includes interviews with senior engagement and talent officers from global and domestic internal communications roles, providing a unique inside perspective on what works, what doesn't, and how to craft the right messages to drive employees forward
- Interviewees include: Lindsey Morrell (Telefonica), Suzie Welch & Jo Harvey (Pizza Express), Norman Pickavance (Grant Thornton), Laura Ferguson (BG Group), Helen den Held (GE Capital), Vickie Sheriff (Heathrow Airport), Jenny Burns (Just Retirement), Suzanne Peck (FEIEA), Fiona Shepherd (April-Six), Shiona Adamson (Natural England)
- Provides strategies for effectively measuring and recording changes in organisational behaviour as a result of Internal Communications, in order to prove its commercial value to senior corporate members
The People Business
How Ten Leaders Drive Engagement Through Internal Communications
Know what 'good' looks like in internal communications, enhance employee engagement, and improve the way your business functions with case studies from leading companies.
Key features at a glance
EAN: 9780749479718
Edition: 1
Published:
Format: 234x156
216 pages
About the book
Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.
In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions.
Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging.
Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.
About the authors
Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.
Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.
This book made me re-evaluate our internal communications entirely, and its importance at the centre of a global business. I run a successful people business and this book has reminded me, simply and clearly, that I can be doing so much more to communicate internally to ensure inspiration, motivation and loyalty among our most important company asset - our talent.
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