- Provides an insightful and emotive account of how our current work practices of constant interruption, 24/7 connectivity and a reductive emphasis on 'productivity' have a detrimental effect on our capacities to think creatively
- Proposes a tried and tested model, based on cutting-edge research from the University of the Arts London, of the eight creative traits (belief, quiet, dreaming, release, relaxation, repetition, play, teaching) that leaders need to spark creativity in themselves, their teams and their organization as a whole
- Allows readers to rebalance their approach to creativity through understanding how left and right brain processes work, to help them perform at their creative best and generate new ideas and innovations
- Contains candid interviews from a diverse range of business leaders, artists, academics, psychologists, politicians and military and religious figures to provide fascinating personal accounts of creativity, idea development and leadership. Interviewees include award-winning film director Tony Palmer, CEO and founder of WPP Sir Martin Sorrell, co-founder of Pret-a-Manger Sinclair Beecham, director of VCU Brandcenter Helyane Spivak, author and computer scientist Ray Kurzweil and Professor Sir Cary Cooper
- Includes a foreword by Sir Ken Robinson - author, speaker and international adviser on education in the arts to governments. His TED talk 'Do schools kill creativity?' has received over 39 million views and he has over 343,000 Twitter followers
Too Fast to Think
How to Reclaim Your Creativity in a Hyper-connected Work Culture
Reclaim the creative process and generate better ideas with this cutting-edge guide to resparking innovation.
Key features at a glance
EAN: 9780749478865
Edition: 1
Published:
Format: 234x156
232 pages
About the book
Our lives are getting faster and faster. We are engulfed in constant distraction from email, social media and our 'always on' work culture. We are too busy, too overloaded with information and too focused on analytical left-brain thinking processes to be creative. Too Fast to Think exposes how our current work practices, media culture and education systems are detrimental to innovation. The speed and noise of modern life is undermining the clarity and quiet that is essential to power individual thought. Our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment, which is why moments of inspiration so often occur in places completely separate to our offices.
To reclaim creativity, Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction or the self-doubt of your over-rational brain. This is essential reading for anyone who wants to maximize their creative potential, as well as that of their team. Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians and psychologists, Chris Lewis takes a holistic approach to explain the 8 crucial traits that are inherently linked to creation and innovation.
About the authors
Chris Lewis is the founder and CEO of LEWIS, one of the largest independent marketing and communications agencies in the world. He is a skilled media trainer who has coached senior politicians, business people and celebrities. Chris is also a published author and journalist who has written for the Financial Times, Daily Telegraph and The Guardian.
Too Fast to Think crackles with good ideas and advice and for creative thinkers. It's a must read for the media, politicians and business people alike
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