- Provides readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today
- Features previously untold stories of how brand leaders solve their biggest challenges, exploring unconventional business thinking from leading organizations including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox
- Each chapter explores a different question about life and work, ending with a single-minded point of view to help consider your brand from a new perspective and translate it into long-term value
- Discover and exploit your organization's unique defendable position and how to make your brand stand for something relevant
Wild Thinking
25 Unconventional Ideas to Grow Your Brand and Your Business
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.
Key features at a glance
EAN: 9780749484507
Edition: 1
Published:
Format: 235x157
296 pages
About the book
Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes Google up at 4am?
Why does Wimbledon sweat the small stuff?
Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.
The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.
Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.
It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.
About the authors
Nick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.
Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK's best branding consultancy at The Drum's Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.
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