How to Build the Foundations for Successful Account-Based Marketing (ABM)
Discover the key elements for building an ABM programme and positioning it as a business initiative
In this video, Bev Burgess explores the key elements for building a successful ABM programme, from positioning it as a business initiative and securing the right sponsorship and funding, to investing in people and technology.
Save 20% off A Practitioner's Guide to Account-Based Marketing with discount code VMKABM20
