- Illustrates how service design can transform a business with a collection of exciting case studies from recognizable businesses like Hyundai, Bupa, TfL, and Finnair
- Shows readers how to move away from a management approach that's technology-, marketing- or resource-optimization-led, to one that's customer-inspired and vision-led with a more experimental and speedy pace of innovation
- Written by real pioneers in UK service design thinking, distilling years of knowledge and experience into one actionable guide
- Exploits a new management field that sits at the crossroads of marketing, branding, operations and experience - with results that will revolutionize businesses
Customer-Driven Transformation
How Being Design-led Helps Companies Get the Right Services to Market
Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.
Key features at a glance
EAN: 9780749483012
Edition: 1
Published:
Format: 235x155
216 pages
About the book
Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often little opportunity to break away from the pack and influence customer perceptions; Customer-Driven Transformation demonstrates how to use design thinking as a driver for organizational change to translate your vision into compelling services that will delight your customers. How did companies like Netflix, Airbnb and Uber revolutionize industries and win loyal followers? They started here. By thinking about what customers need foremost, you can reinvent your value proposition and deliver services that work.
Customer-Driven Transformation shows how to instill an outside-in approach to strategy, moving away from management that's technology, marketing or resource optimization-led, towards being customer-inspired and experimental with innovation. It is a practical guide for any business to lead a transformational programme and use design thinking to change how services are created, ensuring they are expertly designed, elegant in use and advance in customer-mindedness.
With ground-breaking case studies from the likes of E.On Energy, Hyundai Motor Company and Bupa, this cutting-edge book will empower companies to take control of customer experience and deliver long-lasting and impactful change. Focusing on one of the hottest management topics, it is an inspiring read for any business leader to understand how to reinvent their value proposition, gain market share and win customers.
About the authors
Joe Heapy and Oliver King co-founded Engine Service Design and were some of the first designers approaching transformational change with design thinking. They have managed countless design-led change programmes with corporations including Bupa, National Grid and Finnair. They are advocates of design thinking for business and champion the approach through the media and academia, helping to shape how this approach is taught to future leaders. Director, James Samperi is a director at Engine Service Design. Having led large projects in all major sectors for seven years, James now runs Engine's largest Dubai-based programme of work.
For anyone who seeks to improve their services, let this book be your design-led guide. It will enable you to truly transform your services by staging engaging, personal and memorable - even beautiful - experiences.
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