- Combines an academic perspective with practical insights gained from the authors' extensive industry experience of working on a variety of events
- Explores a diverse range of case studies such as The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences
- New to this edition: Renewed focus on virtual and hybrid events, expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment and new case studies
Online resources: activity sheets, group activities, lecturer slides, self-tests questions, case studies and web links
Event Planning and Management
Principles, Planning and Practice
Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.
Key features at a glance
EAN: 9781398607101
Edition: 3
Published:
Format: 230x153
360 pages
About the book
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.
Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
About the authors
Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Compelling, comprehensive, compulsory. My favourite 'go to' textbook.
Related products
