- Covers all aspects of planning and managing campaigns in a structured way, from research and analysis, to objectives, strategy and tactics, timescales, resources, evaluation and review
- Features best-practice examples from organizations including Procter & Gamble, Co-op, McDonalds and the UK Government
- New to this edition: material on the latest developments such as online influencers, the role of big data in stakeholder identification and disruptive models
- Online resources: extended case studies, lecture slides, discussion questions and assessment tasks
Planning and Managing Public Relations Campaigns
A Strategic Approach
A definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.
Key features at a glance
EAN: 9781789663204
Edition: 5
Published:
Format: 232x155
352 pages
About the book
Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.
Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.
With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.
About the authors
Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.
Provides a very practical guide through all stages of PR work.
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